Episode 6 – “The Secret to Building Trust & Credibility” with Nick Nanton

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Episode 6 – “The Secret to Building Trust & Credibility” with Nick Nanton

Updated: Jan 30, 2019

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Before we kick off today, I want to tell you how to get a free copy of my new book, co-Authored with my friend and partner, Jeff Lerner, called: NEW Money Playbook. This book will show you how to "plan", "build" and "scale" an Internet Business that turns traffic into leads and leads into customers-for-life. In the book, we lay out our 5-Step Action Plan that ANYONE who markets ANYTHING online can implement and get an immediate impact on their sales results. Get it now while we still have it in stock and we’ll ship the book in physical form directly to your home or office. Visit: www.NewMoneyPlaybook.org to get your free copy.


Ok, on to today’s Episode…


Have you ever wondered how certain Entrepreneurs, Business Owners or Entertainers seem to BE everywhere? You see them all over Social Media, on TV, on Radio, in magazines and on stages across the world. It’s as if they are “omnipresent.”

The reality is, they ARE. And it’s by design, not by coincidence...

If this kind of visibility and expert positioning appeals to you (and it really should if you want to do anything significant) then you are in for a treat today... I have with me in The Lab, an old friend of mine… Emmy Award-Winning Director and Producer, Nick Nanton, who produces media and branded content for top thought leaders and media personalities around the world. Recognized as a leading expert on branding and storytelling, Nick has authored more than two dozen Best-Selling books (including the Wall Street Journal Bestseller StorySelling™) and produced and directed more than 40 documentaries, earning 5 Emmy wins and 14 nominations. Nick speaks to audiences internationally on the topics of branding, entertainment, media, business and storytelling at major universities and events. As the CEO of DNA Media, Nick oversees a portfolio of companies including: The Dicks + Nanton Agency (an international agency with more than 3000 clients in 36 countries), Dicks + Nanton Productions, Ambitious.com, CelebrityPress, DNA Films®, DNA Pulse, and DNA Capital Ventures. Nick is an award- winning director, producer and songwriter who has worked on everything from large scale events to television shows with the likes of Steve Forbes, Ivanka Trump, Sir Richard Branson, Rudy Ruettiger (inspiration for the Hollywood Blockbuster “Rudy”), Brian Tracy, Jack Canfield (creator of the Chicken Soup for the Soul series), Michael E. Gerber, Tom Hopkins, Dan Kennedy and many more. I’ve worked directly with Nick and his team on two separate occasions: one for TV work, in which I appeared on their syndicated TV Show, America’s Premier Experts, on NBC, ABC, CBS and Fox. And secondly, on a national print media blitz called Game Changers, in which my partners and I were featured in The Wall Street Journal, USA Today, Success Magazine and Newsweek Magazine, all as a result of the work Nick and his team directed for me...

I’ve been beating this guy up to be on SuccessLab Radio with me for many months now, and I finally got him. Nick, welcome to the lab!


In This Episode You Will Discover:

  • Nick’s background in law, the music industry and film.

  • Nick has worked with over 3,000 entrepreneurs in 60 countries, helping them position themselves to stand out and have longevity.

  • Nick and Andrew met eachother through running Dan Kennedy chapters.

  • How Nick applies the film making skill set to business.

  • The ways storytelling has changed over the years.

  • What exactly is Celebrity Branding / Authority Branding?

  • What a system of a attraction is, and why you want to build one.

  • The importance of brand positioning and media credibility in authority marketing.

  • Nick’s true thoughts on blending offline vs online media

  • The different media platforms entrepreneurs and business leaders should be focused on.

  • The only answer for how someone can know where their audience really is.

  • The importance of persistence and excitement in celebrity and authority branding.

  • How to have a presence in multiple forms of media that actually make an impact and feed one another.

  • When it’s best for solo players to focus on branding and image identity.

  • How can someone do this? Where do they begin?

  • Nick’s work in personal documentaries and film making for his business clients.

Words of Wisdom:

“The cut above is how well you tell your story, and how it’s different from everybody else’s.”


“When you are openly able to discuss your past experiences, positive and negative, you actually end up being the only person in the world who your target prospect needs.”


“Start using your story. It’s literally the easiest thing you have that no one else can copy.”


“People at events say they see me everywhere, but it’s because I know where they are looking.”


“You have to show up in the way that your prospective client wants you to show up.”


“The best way to connect with people is to lead with yourself.”


“Do what excites you, because that is what will work.”


Special Resources Mentioned On The Show:

Ep #05: “The Ultimate Marketing Machine” with Craig Simpson

Dan Kennedy

Celebrity Branding Agency

Rudy Ruettiger: The Walk On


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