Episode 5 – “The Ultimate Marketing Machine” with Craig Simpson

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Episode 5 – “The Ultimate Marketing Machine” with Craig Simpson

Updated: Jan 30, 2019

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Before we kick off today, I want to show you how to get a free copy of my new book, co-Authored with my friend and partner, Jeff Lerner, called: NEW Money Playbook. This book will show you how to “plan”, “build” and “scale” a solid Internet Business that turns traffic into leads and leads into customers-for-life. In the book, we lay out our 5-Step Action Plan that ANYONE who markets ANYTHING online can install and get an immediate impact on their sales results. Get it now while we still have it in stock and we’ll ship the book in physical form directly to your home or office. Visit: www.NewMoneyPlaybook.com to get your free copy.


On to today’s Episode…


If I asked you: what do you think is the best performing marketing media today, what would you guess?


Google, Facebook, YouTube?


You may be right. All three are great, for some businesses. And surely these are the BIG 3, the most popular today. But there is a stark difference between most popular and best-performing.


What if I told you the most reliable, predictable and profitable marketing media today is… drum roll please…


Direct Mail.


Surprised? Most are shocked. They’re even more shocked when they learn that the top Internet companies in the world send massive amounts for Direct Mail each month to get new customers…


How could this be? Didn’t Direct Mail die when the Internet was born? Isn’t everything just online today?


Not so fast my friend… The mediocre majority will have you believing this but the wealthy minority know better…


In fact, Google, Facebook, and Ebay are a few that come to mind for me. They’re all huge Direct Mail players. And almost all of the top eCommerce giants today send full page catalogs in the mail these days. Personally, I receive a bunch each week in my mailbox. And I BUY from many of them. More on that in a moment.


As I learned early on… You follow the money and you follow facts, not opinions and fads. And in this Episode of SuccessLab Radio, we will do just that!


I’ve invited the nation’s leading authority on Direct Mail, Craig Simpson, into The Lab today to take us behind the scenes and into the private, lucrative world of Direct Mail Marketing…


Craig has managed thousands of direct mail campaigns and grossed hundreds of millions in revenue for his clients over the past 15 years. He is a respected speaker on the topic of direct mail and he is the co-author with Dan Kennedy in The Direct Mail Solution. Under Craig’s direction over the past year, my partners and I have mailed hundreds of thousands of Direct Mail pieces that grossed an extra $1 Million in revenue. This accounts for about one quarter of our company revenue at this time and our goal is for our Direct Mail Marketing to ultimately drive the majority of our company’s revenue over the next few years. I’ll tell you why, in a moment.


Today, in this Episode of SuccessLab Radio, we want to show you how you too can install this reliable, predictable and profitable Marketing Machine into your business so that you can show up like no one else and attract a whole NEW type of customer. Craig, welcome to the Lab.


In This Episode You Will Discover:

  • The number one thing ultra successful entrepreneurs focus on before anything else.

  • How to double your productivity so that you get more revenue producing work done in half the time.

  • The real truth about time management, multitasking, and the power of full engagement.

  • The difference between activity and accomplishment.

  • The seven productivity triggers.

  1. Deliberately creating a environment conducive to creating success and results.

  2. Finding and operating from your strength zone. Be an expert and a specialist, not a generalist. Do one thing, and be the best at it.

  3. Doing the things first in your business that lead to profit and revenue.

  4. Creating productivity habits and regimen.

  5. Mastering distractions, and navigating the day in a proactive vs. reactive manner.

  6. Deliberately balancing the input / output equation.

  7. Discipline comes when you are clear about where you want to go, and what you want.

  • Why you may want to shut your Facebook or Instagram off for a day…it will be okay!

Words of Wisdom:

“Freedom is about getting your work done in less time so you have time to do things that you like.”


“You cannot manage time. You can only manage yourself in time.”


“Break free from the time management myth, break free from the multitasking myth, and you are light years ahead.”


“Your success is determined by your daily agenda.” – John Maxwell


“What is your strength? Seek like no other to find and focus on your strength zone.”


“A complete entrepreneur delegates, and then he oversees.”


“You have to become a really good delegator if you want to be productive.”


“Don’t become a wandering generality, be a meaningful specific.”


“Every single top producer in any business or facet of life is a creature of habit to the point where they would annoy the living daylights out of you.”


“If you don’t master distractions, they will master you. You have to be self centered in the morning.”


“Most people confuse activity with accomplishment.” – Dan Kennedy


“Don’t wish it was easier, wish you were better. Don’t wish for less problems, wish for more skills. Don’t wish for less challenge, wish for more wisdom.” – Jim Rohn


Special Resources Mentioned On The Show:

No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Time Productivity and Sanity by Dan S. Kennedy


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